Fashion Design
PROJECT
2022
This project explores the relationship development between the mother and the children, a self-exploration toward fashion and performance art in the field of conceptual fashion. I divided this relationship development into 5 phases and expressed it in a storytelling way.
Relying: a child would rely on his/her mother before and after being born
Supporting: about supportive power from the mother
Conflicting: to use the garment language and to explore the fragile relationship between the young people and their mother when conflict is generated and happens in a family. The point I want to express here is that quarrels are unavoidable in real life, especially when we care about someone and hope they can live a happy life.
Understanding: a mother and her child try to understand each other although they may hold a different
opinion on the same thing because they still love each other
Reconciling: a happy ending
Parts of the Research & Development
Shooting
Relying
Supporting
Conflicting
Designer: Xiaoqing Zhang
Model：Sofiia Nikolaienko
Makeup & Hair：Xiaoqing Zhang
Photographer: Cil
Post-Production: Xiaoqing Zhang
Designer: Xiaoqing Zhang
Model: @ilona_pelin
Makeup & Hair: @riccccca@
Videographer: Xiaoqing Zhang
Post-Production: Xiaoqing Zhang
Fashion Design
PROJECT
2019
The theme of this series is inspired by a book ALONE TOGETHER, written by Sherry Turkle.
It refers to a social phenomenon that people eager to the intimate relationship but
don't want to spend much time on it in real life. It seems that the technology offers such a
convenience to people cause they can get in touch with more people in less time. They can
connect in this virtual world through a simple text, a thumb-up without small talk and eye
contact. But in fact, the more time people spend on networking sites, the more a sense of
loneliness they would feel.
After reading this book, I am curious about the relationship between humans and the
virtual world brought by the internet.
In this project, I attempted to design clothes in a storytelling way, so a piece of clothes looked different from the others. This clothing played a role as the foreword of this story, and it was designed into a shape like a worn consisting of seven heads and fourteen hands because the number, seven, stands for seven days, a week and repetition. It indicates a diseased behaviour and a cycle that the more people indulge themselves with virtual socializing and fake self in their illusion, the more they will lose their true self. Then the next “story” follows. I designed two wearing states for the rest of the clothes, and these clothes can be transformed to show different emotional changes in the process of performing on stage.
Shooting
Designer: Xiaoqing Zhang
Model: Rui Liu
Makeup & Hair: Xiaoqing Zhang
Photographer: Xiaoqing Zhang
Post-Production: Xiaoqing Zhang
Fashion Design
PROJECT
2018, 2020
Initially, this project was created to participate in a competition with a theme of “interesting sharing”, inspired by the games like lego, jigsaw puzzles and building blocks. However, with the deeper research I did, I found it was also a good chance to explore the future possibility of clothing consumption.
On the one hand, when clothing is sold in components instead of ready-to-wear clothes, consumers would have more autonomy to design their dressing style, and fashion would be a more engaging public game. On the other hand, I think it is also a new way to make fashion gets sustainable development.
When people keep purchasing new items even though they have had a similar one, they are often drove by the impulsion to chase up the new fashion trend. If the clothes can be taken apart and replaced with the new popular elements to be a new design, the lifetime of the clothes can be extended, the unnecessary waste on clothing, like raw material, and environmental pollution mainly cause by fast fashion can be reduced.
Shooting
Designer: Xiaoqing Zhang
Model: Wensui Zheng
Makeup & Hair: Xiaoqing Zhang
Photographer: Xiaoqing Zhang
Post-Production: Xiaoqing Zhang
Fashion Design
PROJECT
2017
I proposed an idea of designing a series of functional clothing to alleviate the problem of the temperature difference between day and night. I used the hole dislocation design of the double-layer fabric and then made the zipper as the “switch” to control the two different states of overlapping and staggering the holes on the clothes, thus achieving the effect of reducing the air circulation between the clothes and the human body.
Shooting
Designer: Xiaoqing Zhang
Model: Wensui Zheng
Makeup & Hair: Xiaoqing Zhang
Photographer: Xiaoqing Zhang
Post-Production: Xiaoqing Zhang
Costume Design
PROJECT
To be bad? To be good? What is right? What is wrong?
2018
The script comes from a ghost novel of the Qin Dynasty in China. It tells a story of a Fox Monster, Xiao Wei, who fell in love with Wang Sheng, a general who guarded Northwest China.
However, Wang Sheng already has a wife, Peirong, and loves her. Xiao Wei did not give up, seduced Wang Sheng with dark magic, and at the same time, she turned Peirong into a monster, confessing her crimes instead of herself. As a general, Wang Sheng had to kill his wife, a "monster", to protect his people, even though he knew she was no. He killed her and then killed himself.
Xiao Wei was touched by them and hoped that the man she deeply loved could live well. Finally, she sacrificed all of her magic to save Wang Sheng and Pei Rong.
Shooting
Parts of the
Research & Development
Role:
Xiao Wei
Designer: Xiaoqing Zhang
Model: Wensui Zheng
Makeup & Hair: /
Photographer: /
Post-Production: Xiaoqing Zhang
Costume Design
PROJECT
2018
The plot is ridiculously fulls of comedy works, showing the lack of spirit and ignorance of some people through the description of the madness. The playwright himself called the play a “pan-human ” work, “It shows the modern people’s incompatibility with modern society and social diseased.”
The madmen in the play live in reality and live in the imagination, playing the roles of themselves and others. All these different characters reflect different social problems.
Social illness, which is a term synonymous with the phrase “social problem” or “social issue” . Although the world is developing better than before, we can not deny that while the society is evolving rapidly, it has also brought many social problems, such as indifference, the gap between rich and poor, class solidification and social bullying. It is very common for people showing their abnormal personality what they are living in such a society
Roles
Shooting
Homeless
Like his name, Homeless lives life from place to place, just like a vagrant. He suffers from the pain that he is keen to express and chat with others, but no one would like to listen to him, reflecting a social phenomenon: indifference.
This indifference even forced him into an extreme person: making an appointment constantly and even kill people. Because a doctor can not refuse a talking from his patient, and a judge must listen to a criminal.
Designer: Xiaoqing Zhang
Model: /
Makeup & Hair: /
Photographer: /
Post-Production: Xiaoqing Zhang
Designer: Xiaoqing Zhang
Model: /
Makeup & Hair: /
Photographer: /
Post-Production: Xiaoqing Zhang
Timidity stands for those craven and oppressed people, acting as timid as a mouse. He is a bottom figure in society and a sufferer, being sucked and driven by the upper class, lives like a slave and suffers from the gossip and doctrine that he holds in his heart, which are the reasons why he acted so timid.
Timidity
Hubris
Timidity had been the victim of social issues, which destroyed him, including his body and mental. He had been insane, living in this mental hospital. In his spiritual world of fantasy, the role he plays is in reverse. He was no longer a vulnerable poor people, but a decent lawyer who comes from the upper class, doing something like a perpetrator.
Designer: Xiaoqing Zhang
Model: /
Makeup & Hair: /
Photographer: /
Post-Production: Xiaoqing Zhang
Costume Design
PROJECT
2018
The Bluebird is a fantasy drama depicting the experience of the widowers’ children Titi (elder brother)
and Mitil (sister) to find a blue bird for a girl who is sick next door on the eve of Christmas, being entrusted by a fairy. Accompanied by Light, Dog, Cat, Bread, Fire, Water, Sugar and Milk, they have visited the Country of Thought, the Palace of Night, the Forest, the Cemetery, Happy Land and the Kingdom of the Future, and found the Bluebird in the Happy Land.
This project mainly designed for the scene four: Happy Land, where they meet the Mother Love, a woman who is identical to their mother but looks younger and more beautiful. Actually, she is their mother and children’ s love to her decorates her more and more gorgeous, which is a
modality to show the happiness.
Shooting
Titi
He is a ten-year-old boy and Mitil’s elder brother.
During the period of looking for the bluebird, Titi always protects his sister unhesitatingly, making her feel a sense of safety. Also, he is stable and brave.
Mitil
She is an eight-year-old girl who has always been a favorite with her older brother.
She is pure and innocent although she would capricious of her brother’s love to her.
Comparing with Titi, Mitil is more imaginative and uncertain, which is as same as the colorful and alive green plants growing in the desert.
Designer: Xiaoqing Zhang
Model: /
Makeup & Hair: /
Photographer: /
Post-Production: Xiaoqing Zhang
The Cat
She is a double-dealer in this play, holding an idea that if the human-being find the bluebird, then all of the items, animals, and plants would lose their mind, being reduced to human’s slaves, making them feel like the meat on the hoof.
For one thing, she uses her beauty to win Timi and Mitil’s love. For another, she managed to send messages to her conspirators and set back in the journey.
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Designer: Xiaoqing Zhang
Model: Rui Liu
Makeup & Hair: /
Photographer: /
Post-Production: Xiaoqing Zhang
Others
Product Design
2016 | Screen Printing & bag
I combined the image of a crocodile with the shape of a transparent PC mug. The shape of the lid is designed as the head of a crocodile. The overall shape is designed into a crocodile trapped in a pool of blood, which insinuated the behaviours of cruel skinning to crocodiles to meet the demand for leather goods in the Fashion industry.
Product Design
2016 | PC Mug
Decoration Design
2017 | The Life on the Moon
Sand and clay are used to simulate the surface of the Moon. Green, red and dark blue wool passing through the plastic pipes is fixed on " the Moon's surface", shaped in an image of green plants symbolizing the power of life. Viewing from the top, we can see an image of a thinker that is constituted by erected wool, and the most vivid red indicates an active thinking state in the brain, but when viewing from the side, the erected wool with different height is formed into a range of mountains.
Exhibition Design
2017 | The Life on the Moon
This is a concept design of a vintage clothing store that is constructed by three old steam trains.
The old colours outside and the retro decoration inside are consistent with the style of a vintage store.
Walking into such a vintage shop built of iron trains is like walking into a fetishist's small room.
Effect Drawing
the Plan
Customer Flow Diagram
